Keyword: «application»

Nowadays there is growing threat to the safe use of foreign software in Russia, so the support of the Russian software industry is an important task of the State. The authors describe the experience of implementing the domestic software in a number of professional activity areas.

In this article the main methods of human influence on its consumer activity are considered. The structure of neuromarketing in general is also considered. Approaches to the essence of neuromarketing are characterized. The key principles of neuromarketing and its basic varieties, their content and the prospects for using the Russian market in modern conditions are determined.

The distinctive features of slang in Russian and English are considered in the article. The aim of the article is to study the usage of slang among young people. Based on the performed research the author concludes that slang is of great importance for young people. Thanks to slang, young people can easily find a common language with each other and learn new foreign words.

In given article features of queries are considered at students to the kinds of the information. Research is devoted to the question of use of educational web services. The interrogations of students of state of being relevant of information resources and about used web services are held. Analysis students’ results shows amount of interested in queries of science, formation, scientific achievements. The review of the web-services is carried out, with the use of which, students receive additional knowledge on profile.

The article discusses the use of mobile applications in the hotel industry. The author considered the factors of the need for the use of mobile applications by hotel enterprises, mobile applications of hotels presented in the Play Market and considered the experience of using the online platform "Lendo Chat" by the hotel company "Wellion Vodny".