Keyword: «performance»

The article deals with the problem of adequate perception of Russian postmodernism. Why do the Western readers have better comprehension of Russian postmodernists’ works than the Russian ones? Negative attitude of the Russian audience towards postmodernism is largely due to the peculiarities of its mentality associated with the "national metanarratives." Writers and artists are performing metanarratives’ deconstruction in order to overcome the binary structure of the Russian culture. They reveal our traditional "eternal" questions through unconventional means, resorting to obscene language and shocking naturalistic and physiological descriptions. This way they show that a writer does not have to pretend to be a prophet or a converter of human nature and soul. They defend freedom of creative self-expression, insisting on the perception of the artistic text as self-contained, not aimed at substituting a real life.

The paper describes and analyzes advertising cost of the Russian commercial banks, identifies effective distribution channels of banking advertising, as well as the necessity of evaluating the effectiveness of advertising.

In today's world it is difficult to imagine a person who does not use computers for work and entertainment. Most people have a vague idea of what is needed for optimal performance of their devices. The article describes the main parameters and indicators that affect the operation of technical devices, and provides recommendations for their optimization for reliable and continuous operation.

A method of transition to process management agricultural technologies. The technique is to develop a phased implementation of action process approach, the overall goal of decomposition on the objectives of each stage and the selection of methodological tools. Marked features of process management, in this case, the process approach has found the combination of the principles of the system analysis and system-structural method. The combination of functional and process approaches in the management of the agricultural organization will make it possible to safely move process management and positive impact on organizational performance in the medium term.

The paper deals with the problem of readiness of students studying at faculties of preschool education to work with children in the process of their emotional development. The author defines the concept "willingness of future teachers to emotional development of children", covers the criteria for future teachers’ readiness to emotional development of preschoolers (cognitive, motivational, activity) and highlights the numbers. The criteria and indicators can diagnose the level of theoretical and practical training of future teachers in higher education organizations.