Keyword: «promotion»

The purpose of this article is identification of causal link between economic conditions and development activities of consulting companies, taking into account planning and organization of their activities on the principles of marketing. The author reflects the effectiveness of achieving clarity on the prospects of marketing consulting companies at the present stage of consulting and identifies the role of marketing along with other lines of business.

The article considers the problem of managing business processes, when local decisions and actions of individual employees and divisions in the absence of strong horizontal links do not ensure achievement of the organization's goals in general. The concept of sequential promotion management is proposed, which is based on a set of principles, models and management technologies that allow to effectively solve the indicated problem.

Internet space has an increasing impact on the life of a modern person. It is necessary to use modern means of communication with consumers for successful promotion of products and services. The article highlights the positive and negative aspects of products promotion in the Internet space, the main trends in the development of the Internet as a space for marketing communication with consumers of tourist services, and reveals the peculiarities of the audience involvement formation.

The article explores the synergistic relationship of marketing with various logistics models, transforming from traditional logistics (supply, production, transport, storage and marketing of finished products), but with the marketing strategy. The problem of logistics both in the regional and national scale with a vast territory is not new, but with the introduction of partially elements and system marketing tools opens up new opportunities for effective promotion of goods and services from the manufacturer to the end user; the key elements of improving the efficiency of marketing logistics in the region, improving the investment attractiveness of storage and processing logistics, the mechanism of private and public partnership in the promotion of marketing logistics in the regions, taking into account specialization.

This article examines the current state of the game industry market in Russia, presents the main macro indicators of the volume of both domestic and global markets, and also presents and analyzes the trends in the development of the video game market in the country for the near future. The article highlights the current problems faced by companies in the development of this industry in the market, both from the consumers and from the players ' companies. The article also suggests possible directions and ways to overcome existing problems and ways to accelerate the development and growth of this market segment.