Keyword: «strategic planning»

The multilevel and multiple-aspect system of the activity planning introduced in NKSU named after M. Kozybayev is described in the article. The elements of the long-term and short-term planning are presented, the model of organizational plans is given, and approaches to assessing the efficiency of departments’ ac-tivities are described.

The paper analyzes the possible directions of competitiveness of services provided by the retailers in Moscow. Using secondary sources and empirical research, the author determines main directions for ensuring competitiveness of services provided retailers of the metropolis.

The paper presents an overview of the modern concepts of marketing management, which is relevant because of modern strategic planning tendency of activity in the hospitality or tourism service organizations. The author views the theoretical principles of marketing management strategy formation with consideration of the peculiarities of resort and tourism organizations and identifies the main steps of marketing management strategy formation in tourism enterprises.

The paper deals with scientifically based systems of strategic planning and forecasting of business processes at the enterprise and the systems of in-house production planning and marketing activities.

The necessity of the strategic planning process in credit organizations is considered in the article.