Elena Kazanceva

The paper article discusses the attempt to describe psychotherapeutic technique of MAC (metaphorical associative cards) in the context of the analysis of two levels of consciousness (rational and magical). The characteristic of the magical level of consciousness in contrast with the rational is given. It is noted that MAC has the ability to work in magic (mythological) level of consciousness. The author examines the process of gaining personal meaning within the MAC, based on the ideas of the leading Russian researchers O. K. Tikhomirov and V. E. Klochko; underscores the need for joint efforts of two levels of consciousness (rational and magical) to find solutions of existing problems in life and gain new personal resources. Reviewing the "magic" mechanisms of MAC allows you to penetrate deeper into the essence of cultural mechanisms of consciousness, reveal their individual content.

The article is devoted to possibilities of the use of cultural and psychological approach for building the new conceptual models of the most significant moments in the life of the individual, in particular adolescent crisis through the prism of culture and cultural codes. The researcher carried out the analogy between the world of the carnival and adolescent crisis.

The article makes an attempt to consider the role and importance of professional self-presentation as an important quality of the future teachers-psychologists. The author notes the lack of study of the process of creation of «professional image» as professionally important skills in the system of pedagogical communication. Active and purposeful possess the skill of a professional self-presentation is considered by the author as the extensive skills in the framework of the professional activity.