Keyword: «banking»

The article examines some of the trends observed in the banking business at present. Among the main trends, one can single out a sharp decrease in recent banking divisions in the country, as well as the emergence and potential use of blockchain technology in the banking sector.

The article analyzes the role of media communications in the banking sector on the example of the rebranding of PJSC SberBank. The relevance of the topic is determined by the fact that it represents theoretical and practical interests, since nowadays media communications are rapidly developing in the field of advertising and public relations. The article presents a media analysis of the rebranding of PJSC Sberbank. The conclusion is made about the significant role of media communications in the bank's rebranding.

The article is devoted to the study of the introduction of cloud technologies and Big Data in Russian commercial banks in an unstable economy. The article presents the theoretical foundations of these technologies, identifies the prerequisites for the introduction of cloud computing and Big Data in banks, analyzes existing experience. The adaptation of the introduction of cloud technologies and Big Data in commercial banks of the Russian Federation in the conditions of anti-Russian sanctions is considered.