Keyword: «business image»

Today, advertising is one of the most powerful constituent of commerce, because has a purely commercial nature, it is caused by the fact that advertising is one of the four components of marketing and is defined as the direct treatment to potential consumers for the purchasing of goods or services. The importance of advertising lies in its definition as thoughts which you want to bring to the consumer, therefore the final goal of any advertising is the force on human consciousness to induce it to commit specific action, often consisting in the purchase of the product. In order to turn a man into a potential customer first, and then the buyer must be an impact on the mind, which would form the belief that the subject of advertising fall in to his needs.