Keyword: «case-study method»

The article continues to discuss issues of common optimization of chemical education raised in the previous issue of the journal, through the use of integrated cognitive tasks in teaching students of chemistry. It presents some examples of these tasks with the comments and decisions.

Recently, strategic analysis has become an integral part of enterprise management, representing a set of various tools and methods that allow not only to determine its position in the market, but also to form various directions of strategic development. The article considers the methodology for using SPACE-analysis to evaluate the marketing strategy of an enterprise. SPACE analysis is used as a strategic planning tool.