Keyword: «commercialization»

The problems of higher education development in the contemporary socio-economic problems usloviyah.Analiziruyutsya educational work in Russian universities. The ways of optimizing the quality of training on the basis of marketing technologies.

In this article the authors examine the features of the preparation and use of the marketing model of scientific and technological innovation to achieve the objectives of its economic feasibility and commercialization. The basic advantages of marketing model, as well as the example of the authors conducted technical studies are given options of graphic presentation and content marketing model of scientific and technical work.

The paper presents the idea of actuality of state interests as a society problem and a problem of some social groups. The trend in state interests changing is defined as a result of market system allocation in the machinery of government. There is an underscore on one of the main influence tools in making and realization of the state interests in their positive and negative development.