Keyword: «economy of knowledge»

Higher education has no equal in terms of the scale and power of influence on all aspects of society development, therefore it must meet the modern requirements of social development. The transition of society to a new condition is accompanied by qualitative shifts in all spheres of human life, including higher education, which plays a multifunctional role. The purpose of the study is to identify the resource potential of higher education in the innovative development of society. To achieve the goal, a general scientific systemic approach was applied, in accordance with which higher education is considered as a complex dynamic system. A conceptual (theoretical) analysis of the main trends in the development of the modern higher education system is used. Modern scientific publications served as the theoretical and methodological basis for the study. The analysis of scientific literature indicates that we have certain theoretical prerequisites for researching the problems of higher education. A review of scientific publications makes it possible to assert that the socio-economic conditions of higher education development have a significant impact on the innovative development of society. As a result of the study, the factors that determine the resource potential of higher education in the innovative development of society have been identified. These are : a strategy of advanced development of the higher education system; development of a new concept of academic staff training; ensuring the possibility of obtaining high quality education; system of effective financing of education; stimulating the productive activity of teachers; flexible and individualized system of staff motivation in educational institutions; objectivity, transparency, dynamism and flexibility of criteria for assessing the success of university staff. The theoretical significance of the work lies in the possibility of using the results of the research conducted by the author, her conclusions as the basis for expanding the base for further research in the stated area in order to form a comprehensive opinion about the problem.