Keyword: «figurative and expressive means»

The article analyzes the language and style of the texts of the blog of opposition politician A. Navalny on the social network Instagram. Attention is drawn to the numerous linguistic techniques with the help of which the author creates dialogism (question-and-answer technique, rhetorical questions, questions to readers, appeals to them, colloquial vocabulary, etc.). A large role in the text of the blog of the category of personality, expressed using personal pronouns, personal forms of the verb, proper nouns, etc. is revealed. The conclusion is drawn about the speech skills and linguistic originality of A. Navalny, who builds his own speech in the blog in such a way as to be as open as possible to the addressees, to create a space for dialogue, lively discussion and easy communication, in which each of the parties is important.

The article reveals one of the techniques of research technology in the study of comparison by younger schoolchildren as a figurative and expressive means. Its use contributes not only to the deepening and updating of students' knowledge, but also to self-development, introspection, self-organization, speech development and intellectual creative personality of the younger student.