Keyword: «investment support»

Changes in personnel management in the context of digital transformation are influenced by factors of the internal and external environment. The list of environmental factors is typical for modern economic entities operating in the conditions of digitalization. These are political, legislative, economic, social (demography, culture, fashion, education, migration), scientific, technical, and environmental (environmental pollution, viruses) factors, the latter of which became particularly relevant in 2020 due to the spread of COVID-19. Environmental factors also include social movements, the media, the level of global development, suppliers (raw materials, materials, finance, labor), consumers, competitors, public authorities, and non-profit associations and trade unions. In this article, the author attempts a scientific analysis and critical understanding of the problem of personnel management in the context of digital transformation.