RU

Keyword: «management technology»

The text summarizes and systematizes the main directions of innovative development as a factor of strategic management in the field of public catering. The necessity of involving in the restaurant business organizational, technological, production, logistics, economic, social innovations is justified. The emphasis is on the fact that innovation can be implemented by introducing innovations, that is, product innovations. At the same time, the innovation may be the process of implementing a new one or the improvement of an existing technological process. The possible results of the introduction of innovations, which can be both positive and negative, are also considered.