Keyword: «personification»

The article discusses the directions of digital modernization of the tourism industry. The advantages of using information and communication technologies for tourism enterprises are shown, the most important trends in the development of digitalization of business processes in tourism are noted.

The object of the study is the allegorical poem by W. Langland "Visions about Peter Pahar," dedicated to the axiological problem relevant to his era, considered by the author in an eschatological perspective. The subordination of the composition of the work to the author's concept, the use of a complex temporary organization of the work; the meaning of the allegorical images of the poem is revealed; the biblical discourse realized by the poet at different levels of the work is analyzed. The rationale for the depth and multidimensionality of the discussion of the poem is emphasized by the intellectual influence of university culture, where the topic of saving the human soul was hotly discussed. The system of moral values outlined by Langland in the poem is determined, the place in it of those virtues that will lead a person to righteousness.

The panoramic objects and dynamic transformations of the Far North landscape realities are analyzed in the article; moreover, the natural and weather features of the earth, water, sky, perceptual descriptions of the tundra and a man in it are also observed. The lexical and semantic analysis of the features of visual-sensual images in the lyrics of A. Bazhanov allows us to make a conclusion on the author’s diversity about representation of the surrounding reality and about the dominants of the mapping of the northern nature world.