Keyword: «positioning»

This article deals with the causes and factors of bankruptcy. Preventive and sanitizing measures to overcome the crisis are considered. Special attention is paid to the disclosure of the concept "positioning", being a component of market research of the enterprise.

In the article the specificity of sanatorium-and-spa services in the region of Caucasian Mineral Waters is considered. New possibilities of positioning of medical and recreational activities in the sphere of modern tourism are considered.

The article deals with the implementation of the concepts of complex branding of Tula region. The author pays attention to a problem of positioning of Tula region in Russia. The author believes that territorial brand will be successful if it reflects the advantages of the territory over other regions.

The article considers the problem of forming a company's brand. It is noted that in order for a product, service or company to stand out from competitors, branding events are needed that are aimed at creating, preserving, developing and recognizing the brand. Branding helps companies strengthen their positions in the market, attract new customers, and increase sales. A strong brand can become an additional asset of the company, which grows in value and makes a profit.