Keyword: «spatial deixis»

The problem of linguistic means used by journalists for spatial conceptualization of the event is considered. The media event is defined as a synergistic result of the creative transformation of an event under the influence of the «medialogics» of the publication and the author’s manner of the journalist. Based on the material of the headings of the media text, the cognitive-pragmatic potential of the pronominal adverb where is described; it is discussed in the production of meanings associated with the perception, assessment and interpretation of the spatial parameters of the media event.