Keyword: «strengths»

The article illustrates the use of SWOT analysis of the company to identify possible areas of action and the formation of the development strategy in the volatile market environment.

The article presents the most common method of analysis – SWOT-analysis, which allows an enterprise to analyze the state of the external and internal environment, identify opportunities and threats, its strengths and weaknesses. The definition of the SWOT-analysis method is given, its advantages and disadvantages for the strategic management of agricultural enterprises are described. A scheme for choosing a development strategy based on a SWOT analysis is presented. A SWOT-analysis of the activities of agricultural enterprises in the Zernograd region was carried out, their strengths and weaknesses, as well as opportunities and threats, were identified.