Keyword: «students of marketing»

The article focuses on the possibilities of using case study when teaching students of marketing professional communication in English based on the textbook Market Leader. The author analyzes the results of the experiment showing the achievements of the two groups who took part in it. The results of the experiment show that only the system of additional tasks as well as language, logical and communicative props can ensure more productive classroom activity and guarantee that the language and communicative skills have been developed. One more advantage of such an approach is a better insight into a certain communicative situation within the framework of professional communication.

The article focuses on the problems of developing communicative competence when teaching students of marketing. The research is based on practical experience of using textbook “Market Leader. Intermediate” when working with second years students. The author gives her idea of possible ways of adapting tasks from the textbook to ensure language and communicative skill formation. The article shows that a high level of communicative competence can be achieved only if there are preliminary exercises and tasks than train language skills and introduce the necessary professional terminology in the English language. Such an approach guarantees that the skills are developed and students get a better insight into their future specialty. All that serves the purpose of interdisciplinary integration and makes the process of university education more productive.