Keyword: «zaonezhie»

The article presents a new look at the role of museums in the development of the territory. The author insists that the museum can contribute to the involvement of the cultural and social capital of the territory, the development of creative industries and craft activities, the holding of territorial events and increasing the attractiveness of the territory, the formation of tourist destinations and the development of rural tourism. All actors who are interested in the development of the territory, including the executive authorities of the region and municipalities need for coordinated actions. Some activities of the Kizhi Museum-Reserve on the development of the territory of Zaonezhie and Medvezhyegorsk municipal district of Karelia are good examples of such coordination.