Ключевое слово: «marketing»

Захарова Д. И. VIDEO AND PHOTO AS EFFECTIVE ADVERTISING TOOL IN SOCIAL NETWORKS // Научно-методический электронный журнал «Концепт». – 2023. – . – URL: http://e-koncept.ru/2023/0.htm
Today, business knows no boundaries. To promote their products and services, companies and brands actively use social networks as advertising platforms. Currently, advertising on social networks is broadcast in photo and video formats such as Instagram, Facebook, TikTok and Vkontakte. These social venues are notoriously the most popular and frequently visited in the world. The analysis showed the benefits of using a video format. The video includes more dynamism, feelings, energy than photos. Users are interested in watching and watching life situations and movement.