Inna Emelyanenko

This article examines the conduct of organizational activities that promote the growth of competitiveness of the trade organizations of different size and format in small and medium city.

The article discusses the problems of filling of marketing communications trade organizations of various size and format, contributing to the growth of its competitiveness.

The article deals with the construction of efficient interaction with customers, aimed at ensuring the success of trade organization. Are the views of the leading scholars on this issue and gives the author's conclusions the current situation in the sphere in question, taking into account Russian realities.