Svetlana Plotnikova

The construction of the rating matrix is one of the main methods of evaluation of enterprise investment attractiveness. The authors give the classification of the development strategies of enterprises by type of investment attractiveness. The proposed strategy is correlated with the rating matrix. Determination of investment attractiveness type helps to choose the appropriate strategy of development of the organization.

The paper examines the procedure of SPACE matrix analysis application for evaluating the attractiveness of investing potential of an enterprise.