Keyword: «bkg matrix»

Market segmentation of goods for sports and outdoor activities

ART 13120

Authors:

Elena Bratukhina,

Irina Toimenceva

Full text Read online

The article is devoted to the questions of market segmentation of goods for sports and outdoor activities. The authors allocate the main consumer segments goods for sports and outdoor activities, carry out market segmentation on types of goods and services and on the competing organizations.

Keywords: segmentation, market segmentation on types of goods and services, segmentation on the competing organizations, depth and width of assortment groups, bkg matrix, profit, competition star, consumer segments