Elena Bratukhina

City: Syzran

Work: Samara State University of Economics (Syzran Branch)

Post: Senior lecturer the chair of economics and management

0 Publications in RSCI

0 H-index

10 PAPAI index

3 Publications in the journal

Articles

Definition of the competitive position of the organization on the market of consulting services

ART 14262

Authors:

Elena Bratukhina,

Svetlana Kozhevnikovа

Full text Read online

The article is devoted to strategic planning. The authors define the competitive position of the organization; offer a promising direction of competitive behavior on the market of consulting services.

Keywords: strategy, strategic management, the types of strategies, strategic plan, the integrated model of management decisions

Factors, that influence on management decisions in the sphere of industrial enterprises procurement

ART 14533

Authors:

Elena Bratukhina,

Urii Tihonov

Full text Read online

The article is devoted to the issues of procurement organization in the industrial enterprise. The authors ana-lyze the factors that influence the management decisions in the sphere of industrial enterprises procurement.

Keywords: industrial enterprises, procurement, management decisions, market purchases, suppliers

Market segmentation of goods for sports and outdoor activities

ART 13120

Authors:

Elena Bratukhina,

Irina Toimenceva

Full text Read online

The article is devoted to the questions of market segmentation of goods for sports and outdoor activities. The authors allocate the main consumer segments goods for sports and outdoor activities, carry out market segmentation on types of goods and services and on the competing organizations.

Keywords: segmentation, market segmentation on types of goods and services, segmentation on the competing organizations, depth and width of assortment groups, bkg matrix, profit, competition star, consumer segments