Keyword: «business partnership»

The article explores the synergistic relationship of marketing with various logistics models, transforming from traditional logistics (supply, production, transport, storage and marketing of finished products), but with the marketing strategy. The problem of logistics both in the regional and national scale with a vast territory is not new, but with the introduction of partially elements and system marketing tools opens up new opportunities for effective promotion of goods and services from the manufacturer to the end user; the key elements of improving the efficiency of marketing logistics in the region, improving the investment attractiveness of storage and processing logistics, the mechanism of private and public partnership in the promotion of marketing logistics in the regions, taking into account specialization.