Keyword: «competitive advantages»

A number of axioms on the middle class as a factory of competitive elites forming brands are mentioned. It is concluded that a higher level of regional competitive advantages corresponds to a higher level of social self-organization diversity. The connection between modern competitive advantages of the region and the ability to continuous innovations is shown. The relationship between brands and mobility is revealed as a necessary condition for competitiveness. The dependence of the regional brand and competitiveness of network organizations on the quality of network communications has been established.

In this article, the problem of forming the competitive advantages of an educational organization in the modern educational sphere is updated. At the same time, the author highlights the factors of competitiveness that correspond to the formation of a new system for evaluating the management activities of the head of an educational organization in the aspect of forming competition in the market of educational services. The results of the theoretical analysis allow us to generalize the understanding of the criteria for the effectiveness of the management of an educational organization in the aspect of the formation of the competitiveness of an educational organization on the example of a school. Also, based on the results of the article, the author presents a general understanding of the concept of «competitiveness of an educational organization», which reflects the potential needs of society in the field of educational services and allows us to highlight the specifics of the problems facing modern educational organizations.

Recently, strategic analysis has become an integral part of enterprise management, representing a set of various tools and methods that allow not only to determine its position in the market, but also to form various directions of strategic development. The article considers the methodology for using SPACE-analysis to evaluate the marketing strategy of an enterprise. SPACE analysis is used as a strategic planning tool.