Keyword: «expressive means»

The article deals with the dialectical and linguistic features of an advertising text, as well as its peculiarities on different linguistic levels: lexical, semantic, syntactic, and phraseological. It is proved that the linguistic status of an advertising text is ambiguous, as it is both a formal business letter and a publicistic text. Thus, an advertising text has its own unique features and brings in communication the whole complex of the linguistic peculiarities of the language.

The article is devoted to the analysis of the colour-naming words “silver” and “gold”. The author researches symbolic meanings of these colours in the early stories by American writer John Updike, as well as the peculiarities of silver and gold colours using for creating associative- subjective and objective images of the surrounding world. The means of each colour expression links, contexts of usage, as well as the role of colour motives in describing the appearance of heroes, objects and phenomena are studied. Moreover, their role for creating imagery of the actions, states, environment of narrative world in the writer's stories is also explored.

The subject of this article is the complicated and unconventional language of Z. Prilepin's novel "Abode". Traces the shift of the essence of the Russian word as a kind of artistic method of the author.

The article deals with the ways of expressing emotions in J. Moyes’ bestseller “Me Before You”. The novelist’s stylistic devices and expressive means are viewed within the context of her imagery and themes. The writer comes to the conclusion that the novel under analysis abounds with figures of speech showing explicit expressive potential. The reader’s emotional feedback is caused in the process of interpretation. Frequent use of emotionally colored tropes accounts for the worldwide popularity of the book.