Keyword: «franchisor»
ART 194027
Author:
Elizaveta Kyrgyzova
Elizaveta Kyrgyzova
The article describes the basic concepts of franchising, the criteria for the selection of franchises, their types, and evaluation of the franchise system. Franchising as one of the ways of doing business allows a novice at business to simplify the organization of business significantly and ensure business development in the long term.
Keywords:
relationship, business, market, franchising, franchise, franchisee, franchisor, lump-sum fee, royalties