Elizaveta Kyrgyzova

City: Tyla

0 Publications in RSCI

0 H-index

5 PAPAI index

2 Publications in the journal

Articles

Franchising as a way of doing business for a beginner

ART 194027

Author:

Elizaveta Kyrgyzova

Full text Read online

The article describes the basic concepts of franchising, the criteria for the selection of franchises, their types, and evaluation of the franchise system. Franchising as one of the ways of doing business allows a novice at business to simplify the organization of business significantly and ensure business development in the long term.

Keywords: relationship, business, market, franchising, franchise, franchisee, franchisor, lump-sum fee, royalties

Some Aspects of CRM-systems Application for Complex Sales Management

ART 770261

Authors:

Tatyana Stepanova,

Elizaveta Kyrgyzova

The paper deals with the main aspects of modern information technology usage to manage the sales of complex products and services at corporate markets (B2B). An important factor in ensuring the effectiveness of complex sales is a high-quality seller-customer relationship management. At the present stage of corporate markets development, this problem must be solved with the help of CRM systems.

Keywords: management, system, relationship, consumer, service, product, complex sales, corporate markets, b2b, sales funnel, crm, customer