Keyword: «media text»

The article examines the structural models of modern media headlines. It is noted that the structure of modern Internet media headlines is very diverse and is being updated with new models. The traditional model – the nominative sentence – is beginning to be used less and less, giving way, on the one hand, to incomplete, and on the other hand, to complete, widespread, and often complex sentences. There is a trend towards longer, more informative headlines.