RU

Keyword: «pension legislation»

The pension reform in Russia is one of the most controversial and controversial draft laws in the social sphere, which provides for raising the retirement age by five years: from 60 to 65 years for men and from 55 to 60 years for women. Even at the stages of introduction and adoption of the bill, the pension reform caused a negative reaction from the Russians, systemic and non-systemic opposition, which was expressed in criticism and numerous protests. The result of the pension reform was a decrease in confidence in the current government, namely the Government, the state Duma and the President. Many negative phenomena could have been avoided completely or minimized if a competent communication campaign had been carried out that preceded and accompanied the implementation of the pension reform. From the point of view of public relations in the social sphere, the results of the pension reform have become one of the most striking examples of the inability of the Russian authorities to implement a communication campaign when implementing controversial bills. This article will discuss the key problems of information support of the pension reform in Russia and the solutions that could smooth out or eliminate the negative effect of the implementation of this bill.