Keyword: «promotion»

The Article is devoted to the problems of scientific understanding of the legal regulation of alcohol advertising in the Russian Federation. The theoretical and practical significance of the study was expressed in expanding the understanding of the concepts of «advertising» and «alcoholic products», identifying General and special prohibitions on advertising alcoholic products in order to maintain a balance between the interests of entrepreneurs and the health of consumers in the Russian Federation.

The main goal of the article is to study the stages of promoting cosmetic brands in social media. The article describes the content of the definitions «brand», «branding», stages of promotion, and tools of SMM-brand promotion in social media. The following conclusions are drawn: a swot-analysis of the NYX brand was carried out, a portrait of the target audience was compiled, and on the basis of a comparative analysis of the NYX cosmetic brand with its main competitor in the MAC market, the main disadvantage in promotion was revealed – the absence of a brand ambassador. Also listed a number of stages of the design solution and gave the threats of this project and measures to prevent them.

The article reveals the theoretical foundations of new video content formats in the media environment. Based on the survey, a portrait of the target audience of people who prefer video content is presented.

Territorial marketing represents a number of ways to attract attention to the region as an object of investment, a tourist base and the development of business structures. The Republic of Tatarstan is one of the main examples among the regions of Russia, which actively promotes its regional branding. Territorial marketing of the Republic of Tatarstan is one of the important tools for the promotion and socio-economic development of the region. An effective marketing strategy of the Republic of Tatarstan makes it possible to increase the influx of tourists to the region annually, attract both domestic and foreign investments, develop the economy and raise the standard of living of the population.