Ключевое слово: «media text»
Glazko E. ., Sannikova S. V. THE EXPRESSIVE TOOLS OF CLASSICAL CHINESE ELEMENTS IN HARBIN’S ELECTRONIC MEDIA COVERAGE OF «CULTURE» // Научно-методический электронный журнал «Концепт». – 2026. – . – URL: http://e-koncept.ru/2026/0.htm
Авторы:
E. . Glazko, S. V. Sannikova
E. . Glazko, S. V. Sannikova
New technologies turn modern media into the instrument of elaborating key people’s sectors of life including culture. The aim of these media texts is to attract society not only to learn more about their living place, but to get the opportunity of participating in different activities. One of the effective tools to impel people is expressive tools. In Chinese media the most specific is classical elements of Chinese literature language called 文言 (wényán). This kind of language phenomenon changes its meaning and intensity depending on position in the media text.
Authentic texts of Harbin municipal media sources clearly showed the importance of this type of expressive elements in Chinese media texts. Due to analyzing actual events in Harbin’s media space, it is possible to decide the reason for using classical Chinese elements as attractive and expressive elements in texts, connected with culture, history and different traditional events in China.
