Following the need of modern visual culture of society in the formation of highly qualified specialists, the use of a constructivist approach in higher education becomes relevant. Purpose of the article: to show the advantages of the constructivism concept in relation to the metaphysical concept of creating images in education. The constructivist approach creates in education rational, interdisciplinary and prerequisite conditions for the visually competent, artistic and aesthetic construction of models of cultural objects and the formation of the structure of the subject’s mechanisms in the construction of images. The following methods are used in the training construction of visual culture objects: moderate constructivism in the form of a geometric generalization of objects is realized in a complex of structural sign-symbolic elements of the visual language; radical constructivism manifests itself in conjunction with artistic interpretations. Interpretations of geometric structures images of objects are carried out in a system of stylistic features based on the principles of composition and artistic and aesthetic expressiveness. The results of the article can bring significant changes to the education of architects and designers, increasing their capabilities in building models of cultural objects. This is significant for the visual culture of society. The following conditions of the constructivist approach become theoretically and practically significant: regular updating of the content of teaching the constructive process is carried out in accordance with the internal conditions of students; creating an educational environment to provide students with universal means of constructing models common to a range of disciplines; organizing training design in two stages: the first stage develops the objective-spatial construction of models of conventionally recognizable objects; the second stage forms students’ constructive activity in the independent conceptual and artistic construction of objects of visual culture. The stages of training are designed on the basis of the laws of the formation of the personality mechanisms structure in future architects and designers.