Ключевое слово: «social networks»

Language is the key to knowledge, a means of communication. Social networks, forums and blogs have become an integral part of our lives, and multilingualism is a new stage in the development of education and journalism. Multilingualism gives a new lease of life to journalism and helps traditional media get out of their comfort zone.

This article is devoted to the study of the phenomenon of strategic information dissemination as a marketing move for ensuring effective video game advertising. In light of growing demand for creating unique, high-quality, and engaging video games, there arises a need to investigate mechanisms of successful integration of marketing strategies for their promotion in the market. Special attention is paid to studying articles on similar topics, analyzing content on official social accounts, and the role of influencers.

This article investigates the impact of digitalization processes on the formation of artistic perception and consumption of contemporary art among youth. The analysis focuses on digital platforms such as social networks, virtual museums, and online galleries. It examines how digital technologies expand access to cultural heritage and current art practices while simultaneously transforming the viewer's role from a passive observer into an active participant in cultural dialogue. Particular attention is paid to the paradoxical nature of this influence: on one hand, the democratization and popularization of art, and on the other – the risk of superficial, "clip-based" perception and dependence on content curation algorithms. The conclusion emphasizes the need for developing digital and media literacy to foster a holistic and profound understanding of contemporary art in the digital age. The research findings may be useful for educators, cultural scholars, and exhibition organizers.