Irina Marakylina

City: Kirov

0 Publications in RSCI

0 H-index

5 PAPAI index

2 Publications in the journal

Articles

Features of consumer behavior in the Kirov region

ART 14234

Author:

Irina Marakylina

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The article contains the results of the research, devoted to consumer behavior in the Kirov region, taking into account characteristics of the economic, sociological and psychological models.

Keywords: consumer behavior, the kirov region, the regional market

The application of the strategic analysis methods in the justification of the organization competitive strategy

ART 13160

Authors:

Irina Marakylina,

Nadejda Anferteva

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The article is devoted to justification of the selection of the competitive strategy of the institutions of children's additional education on the basis of such methods of the strategic analysis, as Porter five forces analysis, SPACE analysis, SWOT-analysis.

Keywords: differentiation, competitive strategy, strategic analysis