Viktor Osovcev

City: Rostov-na-Dony

54 Publications in RSCI

6 H-index

7 PAPAI index

2 Publications in the journal

Articles

To the question about the essence of strategic marketing

ART 75304

Authors:

Viktor Osovcev,

Mihail Rikov

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The article considers the essence of strategic marketing companies within the market management. Empha-sis is placed on the importance of developing marketing strategies, allowing the company to implement the right management decisions.

Keywords: strategy, strategic marketing, marketing strategy

Problems of University marketing and specificity of University services

ART 75227

Authors:

Viktor Osovcev,

Regina Serduk

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In the article the peculiarities of University services from marketing point of view, relevant at this stage of functioning of the Russian higher school.

Keywords: higher education marketing, university services, the labour market, the value of education, competitiveness of educational institutions