Mihail Rikov

City: Rostov-na-Dony

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2 PAPAI index

1 Publications in the journal

Articles

To the question about the essence of strategic marketing

ART 75304

Authors:

Viktor Osovcev,

Mihail Rikov

Full text Read online

The article considers the essence of strategic marketing companies within the market management. Empha-sis is placed on the importance of developing marketing strategies, allowing the company to implement the right management decisions.

Keywords: strategy, strategic marketing, marketing strategy