Keyword: «comment»

The article is devoted to the consideration of insult as a speech act in conflict tests of the Internet. From the perspective of the study, speech tactics and strategies in the behavior of the addressee were chosen in order to harm the social attractiveness of the individual in the eyes of society.

The article deals with the consideration of discrediting strategies on social networks as the method of manipulating public opinion. Speech tactics and strategies in the behaviour of an addresser in order to harm the social attractiveness of an individual in the eyes of society were chosen as the representative of the study.