Keyword: «crm»

Some Aspects of CRM-systems Application for Complex Sales Management

ART 770261

Authors:

Tatyana Stepanova,

Elizaveta Kyrgyzova

The paper deals with the main aspects of modern information technology usage to manage the sales of complex products and services at corporate markets (B2B). An important factor in ensuring the effectiveness of complex sales is a high-quality seller-customer relationship management. At the present stage of corporate markets development, this problem must be solved with the help of CRM systems.

Keywords: management, system, relationship, consumer, service, product, complex sales, corporate markets, b2b, sales funnel, crm, customer