Keyword: «customer»

Some Aspects of CRM-systems Application for Complex Sales Management

ART 770261

Authors:

Tatyana Stepanova,

Elizaveta Kyrgyzova

The paper deals with the main aspects of modern information technology usage to manage the sales of complex products and services at corporate markets (B2B). An important factor in ensuring the effectiveness of complex sales is a high-quality seller-customer relationship management. At the present stage of corporate markets development, this problem must be solved with the help of CRM systems.

Keywords: management, system, relationship, consumer, service, product, complex sales, corporate markets, b2b, sales funnel, crm, customer

The practice of municipal procurement and management features of municipal procurement for the needs of the city of Shakhty

ART 184002

Authors:

Viktoriya Salimova,

Evgeniya Breysova

Full text Read online

The relevance of the research topic is due to the constant change in legislative requirements to planning and carrying out procurement activities. In modern economic conditions, the municipal authorities face complex tasks related to their implementation, therefore, turning attention to the problem of improving the management system of city procurement, achieving minimum costs, maximizing results, excluding corruption factors is urgent.

Keywords: planning, law, customer, municipal procurement

MANAGING THE CUSTOMER SERVICE PROCESS IN RETAIL ORGANIZATIONS

Author:

Georgii Kekshin

The article deals with the issue of managing the process of customer service in a trade organization, and ways to improve it.

Keywords: efficiency, trade organization, seller, sale, service, product, buyer, customer