Keyword: «partnerships»

The article analyzes the problems of convergence of the main types of marketing and establishing long-term relationships with customers and own staff in foreign practice and Economics of contemporary Russia. It is concluded that employees ' loyalty and trust with the company depends on the effectiveness of partner-ships with clients.

The paper describes the role of partnerships in the work of small businesses. Emphasis is placed on main-taining a customer base and building customer loyalty programs to increase market sustainability of the business.

The article is devoted to the activities of entrepreneurial business circles of the Samara province of the second half of the 19th and beginning of the 20th century. Based on the analysis of sources, a feature is singled out in the development of entrepreneurial entrepreneurship during this period, the characteristic features of the business elite, the role of foreign foreign capital in the development of entrepreneurship in the region are analyzed. The author gives an analysis of the social structure of the business elite of the Samarka province, examines the priority areas of entrepreneurial activity.