Olesya Ivanchenko

The paper describes the role of partnerships in the work of small businesses. Emphasis is placed on main-taining a customer base and building customer loyalty programs to increase market sustainability of the business.

The article is devoted to consideration of the existing methodology for the analysis of quality in services. The author justified the need for service companies assess the level of quality of service and service pro-cess.

The article is devoted to the concept of relationship marketing on the market of banking services. The au-thor proposes a block-modular structure of the process of relationship marketing in the activities of the regional bank.