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Keyword: «speech culture»

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The article is devoted to the study of language problems in the field of culture, language students, reveal the possibilities of effective enrichment speech, values formation attitude towards the language in the process of studying of disciplines of humanitarian cycle.
The article deals with communicative culture of a person, which manifests itself in his behavior and actions. The components of the culture of verbal behavior are considered, the dependence of the formation of students’ communicative culture on the communicative culture of a teacher is disclosed.
The subject of the study was grammatical errors made in speech by TV presenters, government and public figures, show business workers, theater and film actors live on NTV television channels, Russia, Pervaya, recorded as a result of personal observations over the past three years. The purpose of this study was to identify the possible causes of deviations from the norms of the language in each particular case. The given examples of violations of grammatical norms will help any interested person to exclude similar mistakes from his own speech.
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The article discusses the issues of raising a communicative culture in the course of professional foreign language training for students of technical universities. The relevance of the problem under study is due to the fact that society needs specialists whose competences (professional, general professional and universal) meet the requirements of national and international labor markets and contribute to the subsequent successful employment of a technical university graduates. An analysis of the pedagogical literature allows us to conclude that in modern conditions the formation of universal (general cultural) competences plays an important role, since the main goal of the educational process is not only the preparation of competitive specialists, but also the formation of a system of values and moral qualities in them. In this regard, a pedagogical experiment was conducted at the Foreign Languages Chair of the Nizhny Novgorod State University of Architecture and Civil Engineering, the purpose of which was to increase the level of communication culture among students of non-linguistic specialties. To achieve this goal, the following theoretical methods were used: systematic study and analysis of psychological, pedagogical, scientific and methodological literature, materials of international scientific and practical conferences, generalization, comparison; empirical methods: observation, questionnaire, interview, assessment and self-assessment, analysis of the pedagogical experiment results, their psychological and pedagogical interpretation. A number of measures have been worked out (and partially implemented) aimed at improving the general culture of students and the culture of speech in particular. The main results of the work: students express their thoughts in the classroom and in conversations with the teacher more competently (in accordance with the norms of literary Russian language), which has a positive effect on the process of professional foreign language training of students; the number of students who have a negative attitude to using foul language in public places has increased, actively defending their point of view in discussions; the general cultural level of students increased thanks to extracurricular activities that stimulated a growing interest of students in the history, culture of our country and countries of the world. The materials of the study may be used in the educational work of universities that train engineering specialists.
The relevance of the work is based on the need to study a lexical space of the modern Russian language and to describe trends that form a speech portrait of contemporary youth. Semantics and etymology of slang words are analyzed via the method of interview that has been conducted with the first-year students of Tambov State Technical University. The article aims at analyzing the key mechanisms of youth slang functioning based on students’ lexicon, revealing the sources of its replenishment, defining the most frequently used jargon words and finding out the reasons for their use by university students. The material of this study may be useful for linguists, sociologists, copywriters, psychologists and other specialists.