RU

Keyword: «techniques of speech influence»

This work is devoted to political activity of Alexei Navalny. In the course of the study, we identified its main methods of speech influence on the audience. The politician uses colloquial, colloquial words, slang, emotionally expressive vocabulary. With the help of spoken language, the impression of live oral communication is created and the main strategy is implemented – the strategy of proximity to the addressee. Thus, his manner of speech impresses the young audience.