Keyword: «the addressee»

LEXICAL TECHNIQUES OF SPEECH INFLUENCE IN THE POLITICAL DISCOURSE (ON THE EXAMPLE OF SPEECH A. A. NAVALNY. ON MATERIAL OF THE VIDEO «DON’T CALL HIM DIMON»)

Authors:

Anna Osina,

Anna Ivanova

This work is devoted to political activity of Alexei Navalny. In the course of the study, we identified its main methods of speech influence on the audience. The politician uses colloquial, colloquial words, slang, emotionally expressive vocabulary. With the help of spoken language, the impression of live oral communication is created and the main strategy is implemented – the strategy of proximity to the addressee. Thus, his manner of speech impresses the young audience.

Keywords: politics, lexicon, techniques of speech influence, the addresser, the addressee, blog, lexical resources