Ключевое слово: «applicant simulator»
IMPROVING NEFU ADMISSION CAMPAIGN: CREATING AN INTERACTIVE TOOL TO ATTRACT APPLICANTS // Научно-методический электронный журнал «Концепт». – 2026. – . – URL: http://e-koncept.ru/2026/0.htm
This article examines the challenge of improving the effectiveness of the admissions campaign at North-Eastern Federal University named after M.K. Ammosov in the context of growing competition among universities and the digital mindset of today's youth. The research focuses on the recruitment process, and the goal is to develop an innovative interactive tool for modeling individual admissions paths. The authors analyze feedback from informal applicant communities, identifying key needs for information visualization, personalized interaction, and emotional support, highlighting the ineffectiveness of traditional promotion methods.
The proposed solution is the "NEFU Applicant Simulator" project, which integrates gamification elements, virtual campus tours, and individual achievement analysis. This development differs from existing approaches by adapting to the clip-based thinking of young people, overcoming the geographical barriers of the Far East, and increasing engagement through active modeling of admissions scenarios. The results have practical value for optimizing admissions campaigns at regional universities and lay the foundation for the university's digital development.
