Ключевое слово: «design»

The article analyzs modern approaches to the integration of artificial intelligence (AI) in the jewelry industry. Key areas of AI application are considered, including generative design, optimization of quality control, product personalization and prediction of market trends. Based on case studies of companies (Tiffany, Cartier, Blue Nile) and research data (MIT Media Lab, 2023; Gartner, 2024), the author identifies the benefits of AI implementation, such as a 40-60% reduction in design development time, a 30% reduction in product returns, and a 25% increase in sales conversion. Special attention is paid to ethical and legal aspects, including issues of authorship, insufficient data to train algorithms, and preserving the uniqueness of manual labor. Solutions to balance automation and human factors are proposed.