Ключевое слово: «electoral process»

This article considers the increasing influence of mass media on the contemporary election campaigns in a context of constant growth of technological progress, expressed by rapid departure from traditional media towards completely new media platforms. The situation is leading to legal systems in different countries to analyze and eliminate legal gaps. However, the speed with which non-traditional media are developing shows the need to respond more quickly to legal requests in the field of participation of non-traditional media in modern electoral processes. The media is one of the most important feature of democratic governance. Along with this, the de facto non-controlled and unregulated state actors – bloggers, administrators of social media groups and others raise a number of extremely important political, ethical, and most importantly legal issues, which will need to be addressed.