Ключевое слово: «financial culture»

Any society is characterized by a complex process of formation of values and attitudes towards them, especially young people. At present, a significant part of the youth has entered the new economy. The aim of this study is to clarify the value of money in the life of young people. To obtain information, a sociological survey was conducted among students of Volga Region Cossack Institute of Management and Food Technologies. Students are distinguished by a pronounced orientation towards the acquisition of their own housing, increased earnings, hedonism, income stability. The high value of money, their obvious connection with subjective well-being and its components are noted. The main conclusion of the study that in the assessments of young students, relations in the material and monetary sphere require specific and relevant knowledge and skills, and the majority of respondents, recognizing the insufficiency of their own, wish to expand and develop them.